White Hat techniques are ethical whereas Black Hat Techniques are not. You can get quick results in black hat but the risk are just too high. The results are often short term and even worse it can get your site spammed banned from search engines. Have you watched old western movie where good guys wear white had and bad guys wear black hat. so is the case is search engine optimization.
We are the good guys, we follow the guidelines set down by the search engines. Studying the site and making use of keywords in a natural way and not just stuffing keys in a site. There are many ways where we can get huge traffic in a short time by keywords stuffing in body, image tag, title tag and submission in adult forums and getting links from everywhere which is not relevant to your site. but there are equal chances site getting banned cause of this which is known as black hat seo.
Is it worth taking the risk?
No its not. What is a site gets banned by search engies? 75% of traffic usually comes from search engines. And if a site gets banned from a search engine then there wont be any traffic flowing through a site and no visitors which in turn will not make any sales to your site. If you are looking for a website optimization company that only ever uses ethical SEO techniques, Then you have come to the right place.
What are the tactics we use for white hat seo?
1. Internal Linking 2. Reciprocal Linking 3. Content Creation 4. Writing for others 5. Site Optimization
If you want to know that a company is following the search engine guidelines. Then see if they use these ways for seo. If they are following then they use white hat else black hat. We believe in using this tactics for SEO and SERPs (search engine results pages). As search engine optimization can be a long process which can take 6 months before the hard work pays off. Dotphi is a White Hat SEO Company.
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